![]() ![]() Key marketing statistics, including market mix guest profiles, and reservation/sales sources.Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories.Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand.Ĭonducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. To make recommendations to and advise the Chief Executive in relation to any measures which may be taken to further any of the foregoing matters.Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets.To support, as appropriate, the activities of persons providing services for visitors to Hong Kong. ![]() To support the Government in promoting to the community the importance of tourism.To promote the improvement of facilities for visitors.To endeavour to increase the contribution of tourism to Hong Kong To promote Hong Kong globally as a leading international city in Asia and a world-class tourist destination.The six objectives of the HKTB, as defined under the Hong Kong Tourism Board Ordinance are: The HKTB's missions are to maximize the social and economic contribution made by tourism to the community of Hong Kong, and to consolidate Hong Kong's position as a unique, world-class and most desired destination. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities. The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors' experience once they arrive. ![]()
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January 2023
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